Strengths:
*Innovation.
*Adaptable to changing consumer behaviour.
*Adaptable to the changing luxury fashion industry.
*Keen to utilise on-shore production and local industry to produce a globally viable product.
Weaknesses:
*Lack of contacts/ knowledge of the industry.
*Finance.
*Limited access to and high costs of on-shore production.
Opportunities:
*Changing consumer behaviour.
*The economic collapse (based on past post-recession consumer behaviour and attitudes)
*Global networking.
Threats:
*The economic collapse.
*Local and global competitors.
*Future uncertainty regarding the economy, consumer behaviour and trends.
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